Explore the Future of Chocolate: Fun, Protein-Packed, and Eco-Friendly

Our mission is to normalize entomophagy through a product that feels familiar and enjoyable: delicious chocolate bars made healthier and more sustainable thanks to cricket protein. We want to prove that choosing a better future for the planet can be as easy and satisfying as enjoying a piece of chocolate

Insects require just a fraction of the land, water and feed in comparison to traditional livestock, for the same amount of protein. They can also be farmed in virtually any climate or environment!

We’re bringing chocobug to 20 stores across 5 of the UK’s busiest cities, including London (10 locations), Manchester, Birmingham, Leeds, Glasgow, and more, making guilt-free indulgence easier to discover.

For your convenience, our delicious treats are just a click away. Shop online anytime and enjoy the sweet taste of sustainability delivered to your door.

We also collaborate with other retailers. You can experience and shop our products at our partner retail locations.

Born in Morocco and fluent in French, English, and Arabic, TAHRI is the visionary behind our product. His multicultural perspective and entrepreneurial drive shaped the company’s core idea—bridging gaps through innovation. When not strategizing, he’s exploring tech trends or mentoring startups.

YU spearheads our market strategy, combining rigorous competitor analysis with a deep understanding of customer needs. Her research uncovered key opportunities to differentiate our brand. A data storyteller at heart, she turns insights into compelling campaigns.

LIU ensures our operations align with real-world demand. By analyzing consumer profiles and behavior, she optimizes workflows for efficiency and impact. Her mantra: “Great ideas need execution.” Outside work, she’s a podcast enthusiast on behavioral economics.

HAN crafts our visual identity—from the website to the iconic logo. With a minimalist yet bold design philosophy, she translates our mission into aesthetics. “Design isn’t just decoration; it’s communication,” she says. Also a part-time street photographer.

Hu leads ChocoBug’s finances with sharp strategy and a love for sustainable growth. With a background in FMCG and food innovation, she keeps our numbers strong—and our mission stronger.